Fashion

Milan Fashion Week: The Rise of Quiet Luxury

The trend for “quiet luxury” is in full swing at Milan Fashion Week, with designers eschewing logos and overt branding in favor of understated sophistication.

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Pierpaolo Piccioli debuted a collection of relaxed separates at Valentino on Friday, reflecting the modern concept of masculinity. On Saturday afternoon, Dolce & Gabbana chose tailored pieces and well-crafted garments over distressed denim and flashy suits for the second season in a row.

The subdued atmosphere extended to the front rows of the four-day showcase, which concluded on Monday afternoon, where celebrity attendance was noticeably low, emphasising the overall understated ambiance.

Miuccia Prada and Raf Simons used the humble white shirt as a springboard for a collection that “reconsiders simple things” at Prada.

The collection featured streamlined silhouettes, supple cuts, and fluid fabrics in black, white, beige, and grey, among other colors. Ties were absent, and the overall look was one of understated elegance.

Dolce & Gabbana also debuted a collection that focused on tailoring and avoided logos. The emphasis was on well-cut garments that accentuated the male form, and the overall effect was one of understated luxury.

“Menswear Designers Ditch Logos for Understated Sophistication”

Brunello Cucinelli, Zegna, Tod’s, Giorgio Armani, and Brioni were among the brands that followed the quiet luxury trend. All of these designers showcased collections that were distinguished by their understated elegance and high-quality materials.

The growing popularity of the show Succession, which features characters who dress in understated but expensive clothing, is likely to be one of the causes of the quiet luxury trend.

Another factor is the recent consolidation of wealth, which has increased demand for luxury goods that are not as easily identifiable as those from more mainstream brands.

Whatever the reason, the quiet luxury trend is clearly in full swing, and it is likely to continue in the coming years.

Latest Menswear Trends

Aside from the trend for quiet luxury, there were a few other trends on display at Milan Fashion Week. Tailoring’s comeback, the rise of gorpcore, and the continued popularity of gender-fluid dressing were among them.

Overall, Milan Fashion Week showcased the latest menswear trends, and it is clear that there is a growing demand for understated sophistication and high-quality materials.

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