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India to Highlight Creative Economy at Cannes Film Festival

Oscar-Winning Director Guneet Monga to Walk Red Carpet at Cannes. 54th International Film Festival of India to Have Booth at Cannes



From May 16 to May 27, 2023, the 76th Cannes Film Festival is scheduled to take place. This year, India will be the festival’s main focus, with a particular emphasis on the nation’s creative economy.

The festival’s Indian pavilion’s theme is “Showcasing India’s Creative Economy to the World.” The Saraswati Yantra, a Hindu representation of knowledge and creativity, will serve as the inspiration for the pavilion. It will be created by Ahmedabad’s National Institute of Design (NID). The vibrant hues of the Indian national flag will serve as inspiration for the pavilion’s colour scheme.

“Anurag Thakur will lead the Indian delegation to the 76th Cannes Film Festival”

During the 10-day event, films from around the world will be screened for delegates. India was well-represented at the festival, with delegates including AR Rahman, Shekhar Kapur, Nawazuddin Siddiqui, R. Madhavan, Mame Khan, and Information and Broadcasting Minister Anurag Thakur.

In addition to these delegates, many Indian actors and social media personalities also attended the festival. Aishwarya Rai Bachchan, Hina Khan, Aditi Rao Hydari, Tamannaah Bhatia, and Pooja Hegde were among the stars who turned heads on the red carpet. Masoom Minawala Mehta, Diipa Khosla, Malvika Sitlani, Tarini Peshawaria, and Rahi Chaddha were among the influencers who made their sartorial mark on the French Riviera.

Oscar-Winning Director Guneet Monga to Walk Red Carpet at Cannes

At the festival, Oscar-winning director Guneet Monga will walk the red carpet. Monga is the creator of Sikhya Entertainment. A studio that has worked on films like “Lion” and “Blindness.” As a member of the Indian delegation, she will be attending the festival to represent her country.

The festival will feature a number of Indian films, including “Agra” in the Director’s Fortnight category and “Nehemich” in the La Cinef category. In the Cannes Classics category, the restored Manipuri film “Ishanhou” will also be shown.

There will also be a booth at the festival for the 54th International Film Festival of India (IFFI). At the occasion, the festival’s poster and trailer will be unveiled.

The 76th Cannes Film Festival is expected to be a success. The festival will support the development of ties with other nations in the film industry.

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Milan Fashion Week: The Rise of Quiet Luxury

The trend for “quiet luxury” is in full swing at Milan Fashion Week, with designers eschewing logos and overt branding in favor of understated sophistication.




Pierpaolo Piccioli debuted a collection of relaxed separates at Valentino on Friday, reflecting the modern concept of masculinity. On Saturday afternoon, Dolce & Gabbana chose tailored pieces and well-crafted garments over distressed denim and flashy suits for the second season in a row.

The subdued atmosphere extended to the front rows of the four-day showcase, which concluded on Monday afternoon, where celebrity attendance was noticeably low, emphasising the overall understated ambiance.

Miuccia Prada and Raf Simons used the humble white shirt as a springboard for a collection that “reconsiders simple things” at Prada.

The collection featured streamlined silhouettes, supple cuts, and fluid fabrics in black, white, beige, and grey, among other colors. Ties were absent, and the overall look was one of understated elegance.

Dolce & Gabbana also debuted a collection that focused on tailoring and avoided logos. The emphasis was on well-cut garments that accentuated the male form, and the overall effect was one of understated luxury.

“Menswear Designers Ditch Logos for Understated Sophistication”

Brunello Cucinelli, Zegna, Tod’s, Giorgio Armani, and Brioni were among the brands that followed the quiet luxury trend. All of these designers showcased collections that were distinguished by their understated elegance and high-quality materials.

The growing popularity of the show Succession, which features characters who dress in understated but expensive clothing, is likely to be one of the causes of the quiet luxury trend.

Another factor is the recent consolidation of wealth, which has increased demand for luxury goods that are not as easily identifiable as those from more mainstream brands.

Whatever the reason, the quiet luxury trend is clearly in full swing, and it is likely to continue in the coming years.

Latest Menswear Trends

Aside from the trend for quiet luxury, there were a few other trends on display at Milan Fashion Week. Tailoring’s comeback, the rise of gorpcore, and the continued popularity of gender-fluid dressing were among them.

Overall, Milan Fashion Week showcased the latest menswear trends, and it is clear that there is a growing demand for understated sophistication and high-quality materials.

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Reliance to Launch Low-Cost Fashion Marketplace Ajio Street

Reliance Industries, India’s largest conglomerate, has launched a new fashion marketplace called Ajio Street. The platform is aimed at smaller cities and towns.




The biggest conglomerate in India, Reliance Industries, has introduced Ajio Street, a brand-new marketplace for clothing. The platform is designed for consumers looking for affordable clothing in smaller Indian cities and towns.

Ajio Street is anticipated to face off against Meesho, a well-known online retailer of affordable apparel and accessories. Meesho’s user base has increased to over 100 million as a result of its recent, rapid growth.

One of the biggest and fastest-growing fashion markets worldwide is in India. But the market is also very sensitive to price. The best prices are always sought after by Indian shoppers, and they are not averse to switching brands when they discover lower prices elsewhere.

This is why the Indian fashion market places such a high value on affordability. Low-cost brands have a greater chance of success. Ajio Street is relying on this fact and launching its new platform in an effort to draw a sizable number of customers looking for affordable fashion.

“Reliance Ajio Targets Indian Fashion E-Commerce with Zero-Commission Model”

Reliance has a history of using strategies that prioritise affordability in order to succeed. The company has employed this strategy in the past with great success in the retail and telecommunications industries.

Reliance launched Jio, a low-cost wireless service that provided free voice calls and discounted data rates, in the telecommunications industry. Jio quickly rose to prominence as one of India’s most widely used wireless services, and it now has more than 430 million subscribers.

Reliance has established a sizable network of supermarkets and hypermarkets throughout India in the retail sector. The company’s retail locations draw a lot of customers with their wide selection of goods at affordable prices.

Ajio Street’s Competition

Other significant players in the Indian fashion market, such as Flipkart and Amazon, will give Ajio Street fierce competition. Reliance is optimistic that its new platform will be a success, though. The company is aiming for a sizable and expanding market and has a proven track record of success in the Indian market.

An important development for the Indian fashion industry is Ajio Street. The platform could reshape the market by drawing a sizable number of consumers interested in affordable fashion.

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Nandita Das: Cannes is to Celebrate Films, Not Fashion

The Cannes Film Festival has always provided a stage for filmmakers, actors, and artists to share their work and express their love of storytelling.




Photo: Instagram

Since 1946, the Cannes Film Festival has symbolised film industry excellence on the French Riviera. It showcases independent and international films.

The festival has promoted great films and discovered new talent. The Palme d’Or is cinema’s highest honour.

The Cannes red carpet has become as famous for its fashion as for its films. Celebrities, models, and actresses often get more attention for their outfits than the festival itself.The media emphasises fashion over film quality. Some critics say the festival should focus on filmmaking. 

Nandita Das, known for her thought-provoking roles and social activism, was disappointed to miss Cannes this year. She wrote on Instagram that the festival should focus on films, not fashion. Cannes, according to Nandita Das, is about uniting diverse cinematic voices and narratives across borders and cultures.

“Nandita Das reminds everyone that the Cannes Film Festival is a celebration of cinema, not fashion”

Nandita Das posted a collection of photos from previous Cannes appearances, highlighting her preference for donning saris, the traditional Indian attire. She views the sari as an expression of her Indian heritage and of simplicity and elegance.

In order to redirect the conversation back to movies rather than fashion, Nandita Das wore saris on the red carpet to emphasise the cultural diversity and depth of Indian cinema.

Filmmaker Vivek Agnihotri also criticised Cannes’ fashion obsession. He tweeted sarcastically that the festival is about films. Agnihotri’s comment underscores the worry that the red carpet’s glitz and glamour may overshadow the event’s main goal of honouring great filmmaking.

Actress Nandita Das’s Instagram post and filmmaker Vivek Agnihotri’s tweet remind Cannes to prioritise films over fashion. Refocusing on the amazing films, diverse stories, and artistic achievements that make the festival a true celebration of cinema is essential.

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